This was such a fun project to work on since it involved highlighting yummy treats for sale. I first tweaked their logo to sharpen it up and make it more legible. I then created a full website with a shop along with branding and integration for all their social media outlets. And they had a lot of platforms, so I wanted to make sure that they stood out on their site, as otherwise, they could miss out on vital interaction and followers. They even said that they were thinking about using an instagram growth service to grow their audience, just in case not that many people decided to check out their social media after visiting their website. But I just hope that I have designed it well enough to make sure that these features are seen. That’s very important.

It is also important for me give MadiBakes the identity that they deserve because the great thing about bakery is that their profits go to support local charities. For them to be identified not only for their treats but also for their vocal support for local charity is vital, this gives them that extra special brand identity that perhaps some local bakeries or shop didn’t have. The brand identity guide that was set path by MadiBakes leaves a trail for other eateries in the area to follow.

I want to give credit where credit is due. Below is the original logo that was created for MadiBakes by a different designer. They loved the look, but it just needed to be made more easily recognizable, especially for use on the web. They were going to keep it as it was, but they had some flyers and business cards printed and the logo just didn’t stand out enough. This sort of marketing is key to a company like this and so they needed to be effective! So that’s why they contacted me to help them out. New fonts, slight readjustment of the image, and darker color were the only changes made proving that just a few little tweaks can make a big difference. After the tweaks, MadiBakes had some more flyers printed and the color copies looked fantastic. The logo stood out and they were very happy with the end result!